How To Track Clicks from your MS Word Resume using a URL shortener

Like many people with a technical background, I have lots of links in my 
resume to companies I have worked for and projects I have completed. When I 
send out a resume I would like to know whether people click on the links in 
the resume, but normally I can only get stats for sites I control (using 
Google Analytics Campaign Tracking). By using a URL shortening service I can 
embed links that are specific to the resume that I sent, and I can track 
every click on that link from that specific resume. The only problem here is 
that creating those links is time consuming, especially if you send out lots 
of resumes and/or have lots of links in your resume.

I created a macro that can automatically generate trackable links with one 
click. You need to be somewhat technical to use this macro, and I have only 
tested it in Word 2007 (please leave comments on whether it works for you in 
other versions). The macro is simple: it contacts a URL shortening service 
(either Cligs or Bitly at your option) and looks through all the links in 
your resume and shortens them using your account (so that you can track them).

See more here (including code and screencast on use):

http://www.techdemoguy.com/2010/01/track-clicks-from-your-ms-word-resume/
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1/5/2010 8:04:01 PM
word.vba.general 1023 articles. 1 followers. Follow

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